In March 2013, Foulkes was described as "one of the most recognizable brand spokespeople" by Business Insider journalist Laura Stampler even after converting from a pink dress wardrobe to a bad girl/biker chick image. Later that spring, when T-Mobile prepared for its April rollout of the iPhone 5, it selected an advertising campaign without Foulkes, ending her two and a half year tenure as spokesperson. Foulkes' last new commercial was posted to YouTube on February 25, 2013. The new ad campaign featured Cowboys. T-Mobile debuted its new ad campaign on March 26, 2013, without Foulkes. The company has said that the 'T-Mobile Girl' character has been sidelined for now, but this is believed to be a permanent advertising change. An official T-Mobile statement said: "This campaign represents a new direction for the brand -- offering consumers a simple choice. As such, the current campaign will not feature the character of the T-Mobile Girl, but she is still a part of the company's brand family. "